Email Marketing Tool Comparisons

Side-by-side comparisons of the email marketing tools small business owners actually consider. Feature, pricing, support, deliverability — and a clear verdict for each matchup.

Featured comparisons

Skip the research — start with our top pick

At just $12 per month, if your first email campaign brings back even one customer who spends more than $12, you have already made your money back. Most small businesses see returns of $36 for every $1 spent on email marketing.

Try Constant Contact Free for 60 Days

The TL;DR across our comparisons

RankToolBest ForStarting PriceFree PlanOur Score
1Constant ContactSmall & local businesses$12/mo60-day trial4.8 / 5
2MailerLiteBloggers, side hustles$10/moYes (1k contacts)4.0 / 5
3MailchimpVisual designers, ecommerce$13/moYes (500 contacts)3.8 / 5
4ActiveCampaignAdvanced automation$29/mo14-day trial3.7 / 5
5Brevo (Sendinblue)Transactional + marketing$9/moYes (300/day)3.5 / 5

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